Create an Itch Only Your Product Can Scratch
I’ve written profit-producing copy for brands of all sizes in nearly every industry. Whether I’m developing creative for a client in consumer banking, skincare, or cloud computing, I approach each project the same way:
Research, then write.
By fully grasping a client’s offerings, industry, and audience, I can craft copy that connects with customers and creates a desire to act. My approach focuses on:
1. Subject expertise: Knowing a product or service well enough to simplify it for the reader —— and not leaning on hollow buzz words.
2. Pain points knowledge: Learning the pain points of an audience —— and presenting a solution in an organic manner that doesn’t feel too “salesy.”
3. Consumer understanding: Knowing how to speak to your customer. After all, a great product or service can’t make up for tone-deaf copy.
And I’ve only scratched the surface. To get a better picture, head over to my portfolio page. Then, let’s discuss what I can do for you.
Ready to chat?
Either fill out the form below —— or email me directly.
scottarmstrong371@gmail.com